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Second Sight Demand Generation — Privacy Statement

Effective Date: [June 10, 2025]

At Second Sight we are committed to protecting the privacy of the individuals whose data we process. This Privacy Statement explains how we collect, use, store, and share personal data in the course of our demand generation marketing activities.

1. Who We Are

Second Sight is a demand generation marketing firm located in New Hampshire, USA. We specialize in Demand Generation based on Account-Based Marketing processes.

2. Data We Collect and Why We Collect It

We collect personal data primarily to help our clients identify and engage with potential business customers who may be interested in their products or services. The types of data we collect and our purposes for doing so include:

  • Business Contact Information: This typically includes name, job title, company name, business email address, business phone number, and company address.

  • Professional Information: Such as industry, company size, and professional interests.

  • Website and Digital Activity Data: When individuals interact with our or our clients' websites, emails, or digital content, we may collect data like IP address, browser type, pages visited, time spent on pages, and referring URLs. This is often collected through cookies and similar tracking technologies (see Section 5).

  • Source of Data: We obtain this data from various legitimate sources, including:

    • Publicly Available Sources: Such as company websites, professional networking sites (e.g., LinkedIn), and business directories.

    • Third-Party Data Providers: Reputable data providers who have represented that they have collected data in compliance with applicable privacy laws.

    • Direct Interactions: When individuals voluntarily provide their information through forms on our or our clients' websites, webinars, or events.

    • Client Data: Our clients may provide us with data they have legitimately collected.

Purpose of Collection: We collect and process this data to: * Identify potential leads and target accounts for our clients' marketing campaigns. * Deliver relevant marketing content and communications on behalf of our clients. * Analyze the effectiveness of marketing campaigns. * Improve our services and develop new marketing strategies. * Comply with legal obligations.

3. How We Use and Share Personal Data

We use and share personal data solely for the purposes of performing our demand generation services for our clients. This includes:

  • Sharing with Clients: We share relevant personal data with our clients to enable them to engage in sales and marketing activities. Our clients are typically bound by their own privacy policies and legal obligations regarding the use of this data.

  • Service Providers: We may engage third-party service providers (e.g., email service providers, CRM platforms, analytics providers) to assist us in delivering our services. These providers are contractually obligated to protect the data and only use it for the purposes we specify.

  • Legal Compliance and Protection: We may disclose personal data if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such action is necessary to protect the rights, property, or safety of [Your Firm Name], our clients, or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, personal data may be transferred as part of that transaction. We will notify individuals of any such transfer and any changes to this Privacy Statement.

4. Legal Basis for Processing (for GDPR/LGPD/etc. affected data)

For personal data subject to privacy regulations like the GDPR, LGPD, or similar, our legal basis for processing typically includes:

  • Legitimate Interests: We have a legitimate interest in processing business contact information to enable our clients to engage in B2B marketing and sales, provided that such interests are not overridden by the fundamental rights and freedoms of the data subjects. We conduct legitimate interest assessments to ensure this balance.

  • Consent: In some cases, we may rely on consent, particularly for certain types of marketing communications or for data collected directly from individuals.

  • Contractual Necessity: When processing data to fulfill our contractual obligations to clients.

  • Legal Obligation: When processing is necessary to comply with a legal obligation.

5. Cookies and Other Tracking Technologies

We and our service providers use cookies, web beacons, and similar technologies to collect information about interactions with our and our clients' websites and emails. These technologies help us:

  • Recognize repeat visitors.

  • Understand Browse patterns.

  • Deliver relevant content.

  • Analyze campaign performance.

You can typically manage your cookie preferences through your browser settings. For more detailed information, please refer to our [Link to your Cookie Policy, if separate].

6. Data Security

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. These measures include [mention general measures, e.g., encryption, access controls, regular security audits, employee training]. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period will depend on the type of data and the purposes for which it is used.

8. Your Data Rights

Depending on your jurisdiction and applicable data protection laws, you may have the following rights regarding your personal data:

  • Right to Access: To request a copy of the personal data we hold about you.

  • Right to Rectification: To request correction of inaccurate or incomplete personal data.

  • Right to Erasure ( "Right to be Forgotten"): To request the deletion of your personal data under certain circumstances.

  • Right to Restriction of Processing: To request that we limit the way we use your personal data.

  • Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format.

  • Right to Object: To object to the processing of your personal data, particularly when based on legitimate interests.

  • Right to Withdraw Consent: Where we rely on your consent, you have the right to withdraw it at any time.

  • Right to Lodge a Complaint: To lodge a complaint with a supervisory authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the information provided in Section 10. We will respond to your request in accordance with applicable laws.

9. International Data Transfers

We may transfer personal data to countries outside of your country of residence, including to the United States where our servers are located. When we transfer data internationally, we implement appropriate safeguards to ensure the data remains protected in accordance with applicable data protection laws. This may include using standard contractual clauses, relying on adequacy decisions, or other legally recognized transfer mechanisms.

10. Contact Us

If you have any questions about this Privacy Statement or our data practices, or if you wish to exercise your data rights, please contact us at:

Second Sight Demand Generation CONTACT | Second Sight Demand Generation

11. Changes to This Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Statement on our website and update the "Effective Date" at the top of this document. We encourage you to review this Privacy Statement periodically.

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