CMOs in 2025 are expected to drive more revenue with less budget. RevOps alignment and precision outbound are essential, not optional. • Budgets shrink as revenue expectations keep rising • Traditional marketing metrics (traffic, MQLs) no longer earn C-suite confidence • Fragmented GTM strategies are killing pipeline efficiency Simple math: RevOps + precision outbound = fastest path to predictable, revenue-linked growth. Budgets have always  been tight, nothing new there. Mar

Growth is a process. Data. Tech. People. Win "Flat budgets aren’t killing growth—ineffective outbound is." What to Measure Now: 🎯Target-account engagement → opportunity conversion ⚡Deal velocity + average deal size 🤝Marketing-Sales revenue alignment Flat budgets demand smarter data, sharper tech, and skilled humans who turn insight into revenue. The fix isn’t more spend. It’s precision Micro-ABM that turns buyer caution into pipeline velocity. Ever had a 3 a.m. pipeline pan

Plan every move carefully. Think ahead. Every move counts. When considering the pros and cons of bringing on a Demand Generation partner, there are legitimate fears and concerns. As a company in the Demand Gen space, it is my job to evangelize the value, but also realistically face the fears. Marketing is a multifaceted balancing act. Losing even a bit of control over the process has a fear-factor.  Would you be able to allow a team, not directly under your supervision, to as