What is Micro Account-Based Marketing?

Micro ABM is a hyper-targeted evolution of traditional ABM. Instead of broad plays, we focus on specific accounts and individual decision-makers. Additionally, Micro ABM also touches all influencers in the 'buying' decision. Second Sight crafts personalized outreach to drive relevance and engagement. The result? Higher response rates and conversion from cold call to meeting.

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What outreach methods do you use?

We run multi-modal, multi-touch, campaigns designed for maximum engagement. Tactics include:

• Targeted cold calling (all stakeholders are pre-vetted and verified prior to call campaign)

• Customized outbound emails. All emails are intent-driven and include curated content.

• Email retargeting & nurturing to stimulate interest and brand awareness though entire process.

• Stakeholder-specific messaging based on intel from LinkedIn and other data sources.

We combine human insight with data-driven targeting to keep your solution top of mind with key stakeholders and buying committees.

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What is Second Sight's deliverable?

Our deliverable is actionable — qualified, sales meetings, F2F or online. Each opportunity is:

• With a stakeholder aligned with your ICP

• Vetted for qualification as a stakeholder, having influence, part of the decision-making process.

• Scheduled and handed off with full context, call notes, recommendations.

You’ll receive meetings your AEs can walk into confidently — ABM gets you MQLs — Second Sight hands off SQLs. 

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Does Second Sight furnish 'lead' lists, as a service?

While we are not a list vendor, we will provide prospect lists under certain circumstances. We require that service to include our full vetting, call through process, to ensure accuracy of the data.

Our strength is providing the full prospecting lifecycle:

• ICP definition

• Target account and persona research, project history

• Outreach and engagement on multiple tracks

• Qualification and meeting scheduling

We own the process end-to-end to ensure your team receives ready-to-close pipeline, not spreadsheets.

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What methodology does Second Sight use for Micro targeting?

We collaborate with your team to define your Ideal Customer Profile. We implement Firmographic targeting, market segmentation, and identify the roles (titles) that matter most.

From there, we:

• Build and prioritize a target prospect list

• Map key decision-makers and influencers

• Engage the right stakeholders with tailored messaging

You maintain strategic oversight — we execute with a proven process.

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How do you qualify meetings?

Every meeting we book has a strict qualification process:

• Stakeholder relevance (title, role, buying power)

• Alignment with your ICP and outreach goals

• Adequate knowledge of solution presented, interest and intent map next steps

• 'Qualifying statements' are agreed upon in advance to ensure opportunity is valid, actionable.

We aim for quality over quantity — real meetings that can move deals forward.

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Do you replace our SDRs?

We only have one goal, find that place in your GTM strategy where we can be the most effective. We’re designed to augment and accelerate your flow. Our clients use Second Sight to:

• Supplement existing SDR/BDR capacity

• Launch new campaigns or test markets

• Optimize mid-funnel to pipeline results without onboarding new hires

Whether you have a mature sales org or are building one, we are team-players.

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How are Second Sight's demand-gen experts able to achieve measurable results?

Focus. Hyperfocus. A chiseled process that begins with disciplined vetting and a campaign curated for achieving goals. That process is repeated over and over and over. 

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What industries and technologies do you support?

We work exclusively with companies marketing technology solutions via B2B.

Our expertise includes:

• SaaS, Enterprise platforms

• Cybersecurity, DevOps, and infrastructure

• AI/ML and data solutions, BI

• Cloud and hybrid IT

We understand complex sales cycles and the nature of technical people — and how to engage them.

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What results and fee structure can we expect?

Clients typically see:

• Qualified sales meetings with improved conversion rates from cold to sold.

• Increased engagement with prospects prior to accepting an opportunity to meet.

• Measurable results and corresponding KPIs documented with monthly reporting.

We don’t just create marketing activity — we generate pipeline velocity that your sales team can act on.

Fees are structured to meet the requirements of the campaign. All fees beyond initial setup are based on performance and refundable.

 

Want to see how Demand Generation with Micro ABM can work for your company?

Let's schedule a brief call here.