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CEOs – does your CS/CX team screw-up brilliantly?
Team work makes the meme work. Early in my career, someone gave me this gem: “The best way to keep a customer forever? Screw them over......
Apr 28
More leads? Or more qualified, actionable, revenue-aligned opportunities.
Second Sight uses Micro ABM strategies to align with your revenue-growth initiatives. When evaluating whether to bring on a Demand...
Apr 22
Beyond the Buzz: Why Micro ABM is the Missing Link in Your Demand-Gen Strategy
"Macro ABM builds awareness; Micro-ABM builds pipeline. Stakeholder-level precision and outbound engagement turn visibility into velocity." Micro-ABM Impact Measures: 👤 Stakeholder engagement per account 🔁 Pipeline-revenue opportunity creation ⚙️ Sales and marketing alignment rate 🎯 Micro-ABM: where strategy meets measurable growth. If you’ve followed our blog for a while, you know we talk a lot about Account-Based Marketing (ABM) —and for good reason. It’s at the heart o
Apr 10
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