"Not all outbound content is created equal. The strongest pieces act like magnets—pulling in prospects long before they’re “in market”—and turning curiosity into qualified pipeline through cadence, relevance, and intent-based personalization." Pipeline Impact Indicators: 📈 Engagement Lift:  2–3x higher response rates from persona-targeted sequences 🧲 Pipeline Activation:  30–50% increase in SQLs from cold outreach using intent-driven content 💬 Conversation Conversion:  1 i

"Traditional ABM stops at MQLs—Micro-ABM goes further. Hyper-personalization at the stakeholder level turns interest into SQLs, speed, and scalable revenue." Performance Signals to Watch 📈 SQL generation & deal velocity 👥 Stakeholder engagement depth 💼 Account-specific pipeline lift 🚀 Micro-ABM transforms account lists into active revenue engines. At Second Sight, we specialize in Micro ABM, taking our clients' Account-Based Marketing (ABM) strategies to the next level. W

Your pipeline is your key to revenue growth - FEED IT! In B2B tech, your prospects aren’t just looking at you. They’re probably...